Align Technology BV

Marketing Manager, Special Markets and Group Dental Accounts - Amsterdam

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Active since 20-12-2018 Job category Marketing
Location Amsterdam Level Mid-Senior level
Educational level Bachelor / Graduate Employment type Fixed term contract with option...
Hours 40 Salary Excellent salary
Marketing Manager, Special Markets And Group Dental Accounts
Marketing Amsterdam, Netherlands

With the Invisalign® system, Align Technology revolutionized teeth straightening by moving away from old-school braces to clear, removal aligners that rely on innovative software to create a straighter, better smile. Align is a market leader that brings out millions of smiles with the most advanced digital and 3D printing technology.

This exciting new role supports the EMEA focus on the Enterprise large Group sector in Dentistry.

Reporting to the Director of Commercial Marketing and with a dotted line to the Director, Special Markets and Group Dental Accounts, EMEA, the Marketing Manager will be responsible for creating and deploying channel-specific materials for general use across the region, as well as personalized materials on an account by account basis, ranging from communications and operations materials to consumer/patient campaigns to in-practice information, education and training support. This position will also be responsible for market intelligence and contribute actively to strategic development of the business unit, including segmentation and targeting.

Candidate specialisms
You have an entrepreneurial spirit, eager to support sales and account management efforts across EMEA. Multi dimensional ability to create value propositions in the market and messaging that is effective in this fast moving sector.

The ideal candidate will support business management activity within the Special Markets sector and be creating marketing messaging with new and existing consumers. You will provide innovation/focus in setting strategies and will be a key part of the expanding sales and marketing efforts that drive business growth.

You are no stranger to collaborating with outside agencies, Professional Marketing, Sales, Clinical, and Legal/Regulatory to develop and execute programs and new product introductions. Above all, you are customer centric with proven B2B ability to work with cross-functional teams on the right initiatives that will drive business results.

Essential duties and responsibilities
include the following. Other duties may be assigned:
  • Collaborate with (B2B and B2C) Consumer, Ortho and GP marketing departments to ensure business unit requirements are represented within development plans, and to capture/customize campaigns and materials for specific use within Special Markets.
  • Work with major accounts and Business Development Managers across EMEA to define specific needs/opportunities, set and deliver account-specific marketing plans
  • Plan, coordinate and attend Special Markets-specific events
  • Coordinate the capture of competitive intelligence and benchmark industry practices specific to Special Markets; analyse and contribute to strategic development of the business unit
  • Establish and maintain EMEA segmentation and targeting matrix
  • Prepare and maintain up to date presentation materials
  • Support the creation of communications documents and protocols for new account setups and continual account management in support of the Operations team.

Education and/or Experience
Master degree preferred or Bachelors degree in Business or Marketing with 5 to 10 years related experience and/or training or equivalent combination of education and experience.

Skills required
  • Strong analytical skills.
  • Commercially minded and customer centric in approach
  • Creative thinker and adaptable to change
  • Enjoys a fast paced environment working with multi stakeholders to get results
  • Strong interpersonal, listening and persuasive communication skills.
  • Ability to map and improve business processes.
  • Focus on results, ROI and commercial growth.
  • Experience using would is a significant plus
  • Lean Six Sigma (or similar methodology) certification is a plus.
  • Ability to work autonomously without constant supervision.
  • Good knowledge of basic computer operations and Microsoft Office tools.
  • Fluent English (spoken, written, reading); second language highly valued

Personal skills
Detail oriented, driven, organized, focused. Be able to prioritize. Strong interpersonal skills.

Able to travel across EMEA.

Apply now via the 'Apply' button.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We also respect your privacy. Our Applicant Privacy Policies can be found here:
More information
This listing is a full-time job

Job category Marketing
Industry / Industries Medical / Health
Region Noord-Holland
Keywords .

Contact information

Name Yana Nabieva
Phone +31615263501